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Annie Caley-Renn freelance writer

Freelance B2B Content Writer: Recruitment | HR | HRTech | WorkTech | Internal Comms | SaaS for Business

Busy CMOs, marketing directors, and business owners:

Do you need engaging content to get people to your website (and keep them there)?

Happy clients include



Contact me for:

Blog posts

Need to get more potential customers to your site? I deliver compelling blog posts that are search-optimised to make sure people find your site (and human-optimised so they stick around once they get there).

Ebooks & gated content

Need help nurturing those middle-of-the-funnel leads? Get in touch for help with ebooks, special reports, white papers and other gated content that provides value to your readers (and gets their emails on your list).

Content strategy

Not sure what content to create? I’ll work with you to refine your content marketing strategy so that you can be sure you’re targeting keywords that have a real chance of performing — and readers who actually want to buy from you.

Content optimisation

If your existing content isn’t performing as well as it should be, I’ll work with you to update it. I can retarget your posts to more appropriate keywords, bring the content up-to-date, and inject a bit more zing into your words.



Annie is an excellent content writer and an absolute pleasure to work with. She delivers top-notch pieces of work and is always open to changes (though there's never much to critique!). Annie is a reliable, speedy freelance writer and responds very quickly to us when needed. She makes the freelance writing process very easy for us!
Magaly Sandiford
Marketing Manager, Talentful
Richard Barrett-modified
Annie Caley-Renn has been a dream to work with at Workvivo. She mixes a deep understanding of our product with a narrative that readers can easily follow, resulting in fantastic content. Annie always delivers to deadlines and her positive can-do attitude is an asset. I would highly recommend working with Annie.
Richard Barrett
Head of Content, Workvivo
Gigged.AI now uses Annie for all of our blog content. Annie is brilliant at qualifying the brief exactly and working with external and internal stakeholders. Her industry knowledge and attention to detail is first class, and I would highly recommend working with her.
Rich Wilson
CEO, Gigged.AI
Hannah Watkins-modified
Annie is an absolute delight to work with. Her writing is of a very high quality and she can get her head around technical topics really quickly—meaning her work barely requires any revisions. She's also super responsive and a very clear communicator! I highly recommend Annie for all your freelance content needs.
Hannah Watkins
Content & Campaigns Lead, Coconut
From formal and detail-oriented letter-writing campaigns (which she never fails to write with a lovely, upbeat tone), to sassy and fun blog posts and engaging, pithy copy for social media posts, Annie always strikes the exact right tone per project. Annie's not only a pleasure to work with, but clever at marketing and a brilliant wordsmith!
Daisy de Plume
Founder & Creative Director, THATMuse


I’m Annie, a freelance content writer from the UK and based in Paris, France, where I work from my office/living room with my faithful assistant Jasper (left) to keep me company.

I work primarily with B2B companies in:

  • Recruitment 
  • HR & HRTech
  • WorkTech
  • Contingent Staffing
  • Internal Comms
  • SaaS

…but if you’re a smart B2B company that knows what you’re doing with content (and what you’re doing it for), do get in touch — I’d love to hear about your content needs.

Oh — and when I’m not writing compelling blog posts or informative gated content, I’m usually curled up with a book, unpicking my latest failed crochet project, or exploring the forests of Île-de-France with the doggo and my husband Scott (who’s almost as cute as Jasper is).


Well, it depends. I know, I know, that’s annoying. But to give you an accurate price, I’d need to know more about your content project. To give you an idea, though, my rates start at around €450 for a 1500-word blog post. 

Whichever you like. I’m experienced in writing content in both dialects — just let me know which you need.

Sure! I mostly work as a content writer for the industries above, and those are the ones I know most about — but I’m always willing to learn.

Probably. And if not, I’m a quick learner. Send me an email if you’d like to know more about me and my work.

Easy! Just get in touch with some information about your needs, and I’ll get back to you as soon as possible. From there, I’ll usually schedule a video call so we can meet each other ‘face to face’, and I can learn about your business and your upcoming content plans.

Sure. I can help you put together a content calendar based on SEO keyword research, source high-definition, royalty-free images to accompany my content, and provide copy for social media too. I can also work with you to optimise your existing content if it’s not performing as well as you’d like. If you need a web designer, marketing generalist, trapeze artist or anything else, though, I’m not your girl.


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